I’m Halee, a Detroit-based designer and illustrator turning strategy into timeless brands and campaigns.
Developed an identity that balances academic rigor and warmth, built to scale across ages and learning styles.
Shifted USF's Giving Week from urgency to momentum, a confident, human campaign system that carried from the mailbox to the feed.
Brand Extension, Social, Print
Led creative direction to extend Catholic Social Services' brand, a system as varied as the lives they serve.
Led a visual identity refresh that communicates durability and craftsmanship, positioning Frontier as a trusted infrastructure partner.
Brought New England's wildest weather to the shelf, packaging for Baxter Brewing's year-round Coastal Storm double IPA.
Homeward Supply Co.
Goods and wares designed and illustrated by me.
